For Female Entrepreneurs Who are Ready to Take Their Business to the Next Level
Build Your Flagship Book, Signature Framework, Premium Offer and 12-Month Business Strategy Using the HER WAY Attraction Marketing Model
— So You Can Attract Clients Consistently (Without Hustle, Hype or High-Pressure Sales)
As Featured In:
Hustle is Not Her Way: A Female Expert’s Guide to Attracting Premium Clients Without the Hustle, Hype or High-Pressure Sales
Build Your Signature Method and Book in 30 Days and Turn Your Expertise Into Effortless Attraction
Work with me to build your book, your business and your next level…
And if you don’t leave this program with a fully structured book, signature framework, clear offer and a business strategy you’re confident in—
I’ll continue working with you at no additional cost until you do.
By application only — for women who are ready to step into their next level and actually follow through.
Limited places | Application required
This isn’t a course you buy and hope it works. This is a partnership — and I’m with you until it does.
That’s how confident I am in this process — and in the women I choose to work with.
Ditch the Hustle, Hype and High-Pressure Sales
Attract Premium Clients and Next Level Opportunities Effortlessly
Because if you’re honest… You’ve probably tried pushing harder, showing up more, chasing clients, posting more and it feels frustrating, exhausting and no matter how much you do, it’s never quite enough.
Maybe you’ve had that moment… Lying awake at night, wondering: “Why isn’t this working the way it should?” Deep down you know you’re good at what you do, so it shouldn’t feel this hard and maybe there's been moments when you have thought that it is just all too hard... it doesn't have to be.
There was a point where I started to question everything, not because I didn’t understand business or sales, but because I understood it deeply. I could build funnels, design strategies and implement everything the online world said was required, yet something felt off. The noise, the pressure, the constant push to be visible everywhere and sell harder didn’t align with how I wanted to work and I could see the same frustration in so many capable, experienced women around me.
I originally set out to help women turn their expertise into a flagship book, something tangible, credible and powerful that could position them as the go-to expert in their field and attract clients naturally. The book was never about becoming an author for the sake of it. It was about creating an authority asset that could do the heavy lifting, building trust, demonstrating value and opening conversations before a sales call ever happened.
But as I started working with women through this process, something became very clear. The book was only one part of the transformation. Yes, they were gaining clarity and confidence through writing it, but they also needed support in refining their positioning, articulating their offers and understanding how to use that authority to actually grow their business. The deeper work wasn’t just about the asset. It was about how everything connected.
That’s when the program went to the next level.
What started as the Flagship Book Program naturally expanded into the Flagship Book & Business Accelerator Program, because I realised I wasn’t just helping women write books, I was helping them step into a completely different way of building their business, one that not only draws on my background in sales, marketing, coaching and strategy, but delivers it in a way that feels aligned, structured and sustainable.
This is how the HER WAY Attraction Marketing Model was created. As I was researching and going deep into some of the sales and marketing strategies being used in the marketplace today I realised that these did not align with how most women want to do business. It did not align with the female psyche around sales and marketing. They would prefer to not chase clients but to attract them effortlessly and to show up more authentically in the marketplace.
So yes, you will write your book, but more importantly, you will build the clarity, positioning and structure that allows that book to become a true client-attracting asset, one that supports you in attracting premium clients and next-level opportunities without relying on hustle, hype, or high-pressure sales.
Pam spent $20,000 and 5 years trying to publish her book — and still had nothing to show for it.
Then Pam joined the Flagship Book Program — and just 26 days later, she published her first book and attracted 2 pre-sold-out workshops without even trying, whilst selling every copy of her book.
Published her first book in 26 days
Took her books to her first networking event and sold every copy
Was asked to deliver 2 x workshops pre-sold out without any effort on her part
Has since published 3 more books in the Soul Series using the same process within 3 months of the first
Written 2 more books under a nom de plume using the same process, templates and GPTs
Takes her books to all her events to advertise her services
All from one proven framework + 30 hours of live coaching
I Finally Did It in 26 Days — After 5 Years and $20K in Failed Courses I spent $20,000 on two book courses over five years and never finished a book. With the Flagship Book Program, I pressed submit on day 26. Then I sold out my books at one meeting, pre-sold and sold out two workshops without even trying, and published 3 more books using the same system. If you've tried before and failed, this is different. I felt real joy when I finally published my book, not just one, but 4 and another one in the pipeline. I felt that it must be me as I had invested so much money, but with the right tools and coaching support it all came together easily and quickly. No more staring blankly at the screen wondering how to start, how to publish, what steps needed to be done first. This is all structured for you.
What others are saying
"I went from not knowing where to start to having a clear framework, a finished book, and real confidence in the direction of my business."
"Since completing the program and finishing my book, I now have a clear framework that shows what we offer, why it matters, and the values that guide our work. I have structure behind my brand and services, great ideas for my website, and a solid foundation to build from. I feel proud, organised, and excited about the direction of my business.
I also have a stronger sense of identity for the business and feel more prepared to grow, expand our resources, and support clients in a more meaningful way. It has given me real confidence in planning future content, tools, and offerings.
For anyone thinking about joining, I would say this program gives you far more than a book. It gives you clarity, structure, support, and a deeper understanding of your own work. It guides you step by step, and if you put the work in, I am sure you will find it genuinely worth it."
Michelle Healy
Director, Main Street Super
“Before the program, I did not believe I had anything special to offer. Now my MAGIC framework is already changing lives, even before the book is in their hands.”
"I feel lighter, clearer, and more capable than I did when I started. The whole experience has opened doors for me both personally and professionally by helping me step into a stronger version of myself.
If someone is thinking about joining the program, I would tell them to trust the process and trust themselves. If you are willing to show up and be guided, this program will take you further than you expect and help you see what you are truly capable of."
Jayne Dinwoodie,
Thermomix® Consultant (Thermymagic)
“How do you explain the unexplainable? I now have a book to provide context, cases and resources to show rather than tell, and can provide impact for clients with courses.”
"Before joining the program a friend and I had written a book and uploaded it to Amazon but it took 3 sittings over 3 years to complete. It had been taken up by a publisher, but I have numerous other books I want to write, but needed to streamline the process.
I was creating a signature framework for a new business, but this program just refined it and made the whole process clearer. Even though I have had limited time to write amongst other projects, this process is clear and makes teaching so much easier now that I have a way to communicate it really clearly.
We have a publishing contract, for a different book with more books wanted, and now I have a faster process to put additional books together. I am creating courses to go with the books and I feel really capable to pull it all together.
Deanna simplified the process of creating a book to simple easy to follow steps, and has fabulous support to help take you from the first setup to the final draft and pressing publish in an astonishingly short amount of time."
Robyn Barraclough
Co-Founder of the Suburban Goddess
If you’re ready to stop chasing clients and start attracting opportunities, I’m here to help you publish with clarity, confidence and take your business to the next level...
I’m Deanna Ward, a business coach, instructional designer and multi-published author with over 20 years’ experience across business, sales, marketing and professional training.
My background spans corporate, consulting and education, including working with organisations such as Edith Cowan University, where I designed and delivered leadership programs and strategic frameworks that translate complex thinking into clear, actionable outcomes.
I hold a Master’s degree in Professional Communications and a Bachelor’s degree in Business and I specialise in helping people take complex ideas and turn them into structured, practical frameworks that can be applied in the real world.
Alongside this, I’ve built and run multiple businesses and worked with organisations, consultants and coaches across a range of industries, helping them develop strategic and operational plans, package their expertise and create authority assets, including flagship books, signature frameworks and premium offers.
What You’ll Walk Away With
Inside this program we focus on bringing everything together — so you leave with clarity, structure and tangible business assets that you can use in your business to attract premium clients and next level opportunities.
You won’t be left to figure this out on your own.
This is a done-with-you experience, where we work together through a combination of focused masterclasses, one-to-one coaching and ongoing support — so you always know what to do next and how to move forward.
By the end of our time working together, you’ll have:
Your flagship book — structured, written and published as a powerful authority asset.
A clear signature framework — so you can confidently articulate what you do and how you help your clients.
A defined premium offer — positioned in a way that feels aligned and makes sense to the right people.
A 12-month business strategy — giving you direction, focus and a clear path forward.
Continued support beyond the initial build phase, with access to ongoing guidance and a space designed to help you implement, refine and grow.
Includes one-to-one coaching, structured masterclasses and continued access to training, coaching and support over the following 12 months to help you implement what we build.
My Ideal Clients...
This is for you if....
you’re ready to stop circling the same ideas and actually bring everything together.
you’re already experienced in what you do, but you know there’s another level you haven’t quite stepped into yet.
you want clarity, structure and a way to position yourself properly — not just more tactics.
you’re open to being guided, challenged, and supported and willing to take action on what we build together.
you’re ready to create long-term assets in your business, not just another short-term strategy.
This is not for you if....
you’re looking for a quick fix or something you can passively consume.
you’re not willing to commit time, energy and effort into building something meaningful.
you’re looking for someone to do the work for you (but ask me about a done for you program if this is your preference).
This is a done-with-you experience — which means you’re part of the process every step of the way.
Your Invitation to an exclusive experience
Apply to work with me
This is a personalised, done-with-you experience, and I only work with a small number of clients at any one time.
That’s why this programme is offered by application only.
This ensures you get the level of support, guidance and attention needed to actually implement what we build together.
The investment for this programme starts from $2,997.
If you’re ready to step into your next level, the next step is simple.
Click below, complete a short application, and I’ll be in touch to explore whether this is the right fit for you.
Backed by Our 100% Satisfaction Guarantee
Backed by a Real Commitment to Your Results
This isn’t a course you buy and hope it works.
This is a done-with-you experience — and I’m committed to helping you get the outcome you came here for.
If you fully engage in the process, show up to the sessions and take action on what we build together — and you don’t leave this programme with a fully structured book, a clear signature framework, a defined offer and a business strategy you feel confident in…
I’ll continue working with you at no additional cost until you do.
Because this isn’t about rushing you through a program.
It’s about making sure you actually finish with something that works.
Frequently Asked Questions
Is this right for me?
This is designed for experienced coaches, consultants and female entrepreneurs who know they’re good at what they do but want to bring everything together into a clear message, structured framework and client-attracting business. If you’re ready to move beyond ideas and actually build something tangible and aligned, you’re in the right place.
Do I need to have a book idea before I apply?
No. In fact, many clients come in with a rough idea or multiple ideas that haven’t quite landed yet. Part of the process is helping you clarify your message, structure your thinking, and turn your expertise into something focused, cohesive, and commercially relevant.
How much time will I need to commit?
This is a done-with-you process, so your level of input matters. Most clients set aside a few focused hours each week to work on their book and business between sessions. The structure we use is designed to keep you moving forward without overwhelm, while still making meaningful progress. The pace can be decided to suit your schedule.
What happens after I apply?
This is a done-with-you process, so your level of input matters. Most clients set aside a few focused hours each week to work on their book and business between sessions. The structure we use is designed to keep you moving forward without overwhelm, while still making meaningful progress.
Is this a course or will I be working with you directly?
This is a personalised, done-with-you experience. You’ll be working directly with me through a combination of structured sessions, one-to-one coaching, and ongoing support. You’re not left to figure things out on your own — we build it together.
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