This program is more than publishing — it’s your roadmap to positioning, clarity and premium next level offers.
To secure your spot book a strategy call to see how you could publish your book in 30 days!
Then Pam joined the Flagship Book Program — and just 26 days later, she published her first book and attracted 2 pre-sold-out workshops without even trying, whilst selling every copy of her book.

Published her book in under 30 days
Sold out 2 x workshops before saying yes
Every book sold — and 3 more books followed - more are in the pipeline
All from one proven framework + 30 hours of live coaching




I Finally Did It in 26 Days — After 5 Years and $20K in Failed Courses I spent $20,000 on two book courses over five years and never finished a book. With the Flagship Book Program, I pressed submit on day 26. Then I sold out my books at one meeting, pre-sold and sold out two workshops without even trying, and published 3 more books using the same system. If you've tried before and failed, this is different. I felt real joy when I finally published my book, not just one, but 4 and another one in the pipeline. I felt that it must be me as I had invested so much money, but with the right tools and coaching support it all came together easily and quickly. No more staring blankly at the screen wondering how to start, how to publish, what steps needed to be done first. This is all structured for you.



“Before the program, I did not believe I had anything special to offer. Now my MAGIC framework is already changing lives, even before the book is in their hands.”
"I feel lighter, clearer, and more capable than I did when I started. The whole experience has opened doors for me both personally and professionally by helping me step into a stronger version of myself.
If someone is thinking about joining the program, I would tell them to trust the process and trust themselves. If you are willing to show up and be guided, this program will take you further than you expect and help you see what you are truly capable of."
Jayne Dinwoodie,
Thermomix® Consultant (Thermymagic)


"I went from not knowing where to start to having a clear framework, a finished book, and real confidence in the direction of my business."
"Since completing the program and finishing my book, I now have a clear framework that shows what we offer, why it matters, and the values that guide our work. I have structure behind my brand and services, great ideas for my website, and a solid foundation to build from. I feel proud, organised, and excited about the direction of my business.
I also have a stronger sense of identity for the business and feel more prepared to grow, expand our resources, and support clients in a more meaningful way. It has given me real confidence in planning future content, tools, and offerings.
For anyone thinking about joining, I would say this program gives you far more than a book. It gives you clarity, structure, support, and a deeper understanding of your own work. It guides you step by step, and if you put the work in, I am sure you will find it genuinely worth it."
Michelle Healy
Director, Main Street Super


“How do you explain the unexplainable? I now have a book to provide context, cases and resources to show rather than tell, and can provide impact for clients with courses.”
"Before joining the program a friend and I had written a book and uploaded it to Amazon but it took 3 sittings over 3 years to complete. It had been taken up by a publisher, but I have numerous other books I want to write, but needed to streamline the process.
I was creating a signature framework for a new business, but this program just refined it and made the whole process clearer. Even though I have had limited time to write amongst other projects, this process is clear and makes teaching so much easier now that I have a way to communicate it really clearly.
We have a publishing contract, for a different book with more books wanted, and now I have a faster process to put additional books together. I am creating courses to go with the books and I feel really capable to pull it all together.
Deanna simplified the process of creating a book to simple easy to follow steps, and has fabulous support to help take you from the first setup to the final draft and pressing publish in an astonishingly short amount of time."
Robyn Barraclough
Co-Founder of the Suburban Goddess
You’ve spent years proving your results. You’ve built a reputation.
But something’s shifted:
Your bookings used to come easier — now you wrestle over every new lead.
You find yourself shrinking your message to “fit in” because you’re not sure how to stand out.
You wonder if all your hard work will ever pay off in the visibility, opportunities, and influence you truly want.
You’re craving more than just “another client”:
A message so clear it pulls your ideal people in
Premium clients who see you without needing persuasion
A signature asset — your book — that propels you into media, speaking, partnering
A legacy beyond the day-to-day hustle
Because deep down, you know: if you were truly seen, everything changes.

Without the Right Asset, You Stay Invisible
Being brilliant in your craft isn’t enough in a crowded market. If your ideas stay in your head — if your message never gets distilled into something tangible — you’ll keep being passed over, overlooked, undervalued.
You’ll continue:
Chasing clients
Explaining your value
Fighting to be heard
You know your worth. But without a powerful positioning piece like a book, you're constantly having to prove your value.
Introducing the Flagship Book Program (Publishing for Professionals) — a high-touch, "done-with-you" guided 30-day experience designed to help experienced professionals like you extract your brilliance, package it into a client-attracting book, and position yourself as a clear authority in your space.
This isn’t about writing "any" book. It’s about:
Clarifying your unique message and intellectual property
Publishing a book that builds credibility and opens doors
Creating an asset that makes clients come to you
By the end of 30 days, you’ll walk away with:
A professionally written, formatted, and publish-ready book
A clear message that aligns with your best-fit clients
A platform to launch higher-fee offers, land media, and scale your influence


I’m Deanna Ward — the creator of the Flagship Book Program and the Clarity to Credibility Framework and 8-time published author.
As a coach, facilitator and instructional designer, I’ve spent years helping people package their expertise into programs, frameworks, and now books that actually attract clients and elevate their brand.
My career has spanned professional training consultancy, instructional design and coaching, where I’ve designed and delivered programs in leadership, personal development, and organisational performance. Along the way, I’ve trained thousands of professionals—both face-to-face and online—equipping them with the tools to lead, grow, and thrive. My background in business, sales, and marketing adds a commercial edge to everything I teach: I don’t just focus on theory, but on positioning professionals to stand out, win clients, and create impact.
But what truly drives me is this: I love helping experts who’ve already built credibility step into their next level—by transforming their expertise and positioning them as the go-to authority in their space.
This is for you if you’re a coach, consultant, or expert who already gets real results — but you’re tired of being the best-kept secret. You’re ready to:
Package your IP into a clear framework you can teach, license, and build on.
Be recognised as the go-to authority in your niche.
Attract clients who already “get it” before they ever get on a call with you.
Charge more for your work, because your book has positioned you at that level.
This is not for you if you’re looking to write a memoir, tick “author” off your bucket list, or aren’t ready to invest in an asset that will work for you long-term.
PROFESSIONALS
COACHES
CONSULTANTS
SPEAKERS
INFLUENCERS
HEALTH & WELLNESS PRACTITIONERS
HEALERS
ORGANISATIONAL DEVELOPMENT SPECIALISTS
SPECIALISTS IN THEIR FIELDS
This is a guided fast track program with high-touch support to ensure momentum, focus, and results. Here’s what’s included:
Week-by-Week Framework:
Week 1: Clarify Your Core Message and Positioning for Your Book
This session helps you uncover the core message and purpose of your book by clarifying your personal story, professional intent, and the promise of your book. You’ll learn how to connect with readers emotionally, position yourself as the expert, and lay the foundation for a book that builds both your brand and your business.
Week 2: Concept - Extract your framework and structure your method
This week is all about turning your ideas into structured, client-attracting content. You’ll build your chapter outline around your framework, flesh out your teaching points, and weave in powerful client stories that demonstrate your method in action.
Week 3: Book Formatting, Cover Design & Publishing Prep
Now we shift into publishing mode. You’ll learn how to format your manuscript for Amazon KDP, design a professional book cover, and prepare the key assets you’ll need to publish confidently and credibly.
Week 4: Promote & Publish
This session guides you through the KDP publishing process, from exporting and uploading your manuscript, designing your cover, pricing your book and finalising all the steps to press publish. You will learn how to quality check your book and cover to ensure compliance with KDP standards.
Week 5: Position & Promote
This final session we will brainstorm ideas on how to position and leverage your book to attract your ideal clients and create a promotional plan that keeps working long after launch.
All times are based on AWST (Perth) time. Please check your local time.
11.00am - 4.30pm
All sessions will be recorded and available to watch on replay after each master class in case you miss anything or need to review.
Daily progress tracker that walks you step by step through the self-publishing process from initial concept through to getting your first author copies.
Done-for-you structures and templates so you are writing straight out of the gate.
Online course area with video clips of each step to view between master classes.
Smart AI support to fast-track your writing, while keeping your authentic voice.
Weekly live masterclasses (5 hours x 5 weeks) with me to refine your ideas and answer your questions.
Personal 1:1 coaching (1.5 hours per week x 7 weeks)— no junior coaches, no outsourcing.
Formatting and publishing guidance so your book is Amazon-ready in 30 days.
Reformatting of your manuscript for Kindle version and hard copy format
1-3 x Done with You Book Cover Designs for you to decide on created with you in CANVA.
A private community of peers on the same journey, so you never feel alone.
Templates to map your chapters and structure your content with ease
Reflection prompts that draw out your best stories and IP
A timeline tracker so you stay on course from day one
My Book Quality Checker BOT (checks formatting of manuscript and cover) & Flagship Book BOT (builds out content) & KDP Categories and Search Words BOT (optimises positioning)
How to position your book as your #1 client-attraction tool
Step-by-step ways to leverage your book for podcasts, PR, and speaking gigs
Strategies to align your book with your premium offers and pricing
Proven prompts to speed up brainstorming and chapter development
Guidance on editing so your book sounds authentic, not “AI-written”
Time-saving hacks that cut writing time without cutting quality
Opportunity for your book to be featured in my next published book and on this page
Added exposure and credibility as a recognised author in your niche
Social proof that elevates you in the eyes of clients and peers

Step 1: Clarity: We start by unpacking your brilliance — your stories, results, and IP. Together we’ll define your book’s purpose, your audience, and your unique positioning so you know exactly who you’re writing for and why. This clarity sets the foundation for everything that follows.
Step 2: Concept: Next, we map your signature framework — the heart of your Flagship Book. You’ll structure your chapters, align your message with your offers, and ensure your book positions you as the go-to expert. This is where your scattered ideas become a clear, teachable model.
Step 3: Credibility: Ensure that clients get great value from the experience, by using a logical, practical structure that delivers tangible outcomes that clients feel they couldn’t have achieved on their own.
Step 4: Polish & Publish: We’ll refine your draft, shape it into a professional manuscript, and guide you through formatting and publishing. You’ll walk away with a book that looks, feels, and reads like a client-attracting asset — Amazon-ready and aligned with your brand.
Step 5: Position & Promote: Finally, we focus on positioning your book in the market. You’ll learn how to use your Flagship Book to attract clients, elevate your brand, and create opportunities like speaking, media, and premium offers. This isn’t the end of your book journey — it’s the launchpad.
Book a Clarity Call – Map out your Flagship Book idea, explore your goals, and confirm we’re the right fit.
Assess Your Skills – We’ll review your comfort level with AI, Word, Canva, and KDP so the program is tailored to you.
Personalised Support Plan – Together we’ll identify your professional development needs and the kind of support you’ll benefit from most.
Guided Framework – Follow the Clarity to Credibility Framework with video training, live masterclasses, and 1:1 mentoring.
Publish & Leverage – Walk away with a polished, client-attracting book and the skills to keep using it as your authority asset.

You’re holding your book in your hands.
Your name on the cover. Your process crystal clear.
You share it online and a past client messages: “I didn’t realise you did THIS. I need this now.”
You pitch a podcast host you’ve always admired — and they say yes.
You land that speaking gig. You sign up a new client.
You double your rates. You show up with more clarity, confidence, and conviction than ever before.
Why? Because you didn’t just write a book.
You created an authority asset that proves your brilliance and attracts the clients and opportunities you’ve been waiting for.
This program works — but only if you do. To get the most out of it, here’s what you’ll need to bring with you:
Curiosity – Be open to exploring your own ideas in new ways and letting your brilliance take shape.
Willingness to Be Coached – Come ready to receive feedback, shift perspective, and stretch beyond your comfort zone.
Commitment to Learn – From AI, Word, Canva to KDP, you’ll build skills that not only get your book published but elevate your business toolkit.
Courage to Dig Deep – Your best book comes from clarity and conviction. That means unpacking your process and owning your story.
Time in Your Calendar – Make space for:
5 x 5-hour live masterclasses (weekly)
Weekly 1.5-hour one-to-one coaching sessions.
At least 1 hour per day of self-guided work.
Bring these with you, and you won’t just walk away with a book. You’ll walk away with an asset — and the confidence to use it powerfully.

A Flagship Book is one of the most powerful business assets a coach or consultant can create. It clarifies your message, strengthens your positioning, elevates your credibility, and opens doors that content alone never will.
The investment for this professionally guided 30-day experience is $2,997 — a strategic, long-term foundation for your authority, visibility, and growth.
In exchange, I’ll ask for your honest feedback along the way, and a testimonial when you see the results. That’s it.
This is a limited-intake round designed to maintain a high level of support and personal guidance. Once the cohort is full, doors close until the next round.
Payment plans available: $1,000 deposit + 2 instalments of $998.50

Master Class Program
Monday 2 February 2026
Monday 9 February 2026
Monday 16 February 2026
Monday 23 February 2026
Monday 2 March 2026
Have more questions? Everyone is different and has different objectives, so I cannot put everything on one page, so book in a call and I would love to chat with you about your business aspirations, your next steps in the ladder and how to position or reposition yourself to level up your business. There is no obligation to proceed, but I would love to hear about what attracts you to publish a flagship book and how it could be your next best asset! Not a good match, no problem at least we can discuss some valuable strategies for your next level business.

No-Risk, Results-Backed Commitment
Join the Flagship Book Program today. If within 7 days you decide it’s not for you, just let me know and I’ll issue a full refund — no questions asked.
AND… if you complete the program and don’t walk away with a publish-ready book, I’ll personally continue coaching you until your book is complete as long as you show up and do the work.
Because you’re not starting from scratch — you already have the expertise, frameworks, and stories. The Clarity to Credibility Framework gives you structure, and with my guidance you’ll focus only on what matters. Add in smart AI support (without losing your voice), and you’ll be surprised how fast your book comes together.
Not at all. This isn’t about literature — it’s about creating a clear, client-attracting book. You don’t need to be “a writer.” You just need a framework, your voice, and support to bring it all together. That’s exactly what this program gives you.
Expect to spend about five hours a week in live masterclasses (spread across 5 weeks) and at least one focused hour a day working on your book. Many clients tell me this structured commitment was the game-changer — no more procrastination, just focused progress.
That’s exactly why this program works. Instead of losing weeks to “someday,” you’ll move quickly and efficiently with daily tasks, templates, and AI tools that save time. You’ll actually get it done in 30 days — not stuck half-finished in a Google Doc for years. Obviously you will need to clear your calendar to meet your time commitment to the program.
Most people start with no plan, no structure, and no support. That’s a recipe for frustration. This program gives you a step-by-step proven system, coaching, templates, and accountability. You won’t just “write words.” You’ll create a book that elevates your brand and attracts clients. It is a "done with you" program, where you won't get to a certain level and not be able to move on as I will be with you every step of the way.
This isn’t a vanity project. Done right, your book becomes a client magnet and authority asset. It shows what you do, how you do it, and why you’re the logical choice. That’s what the Clarity to Credibility Framework is designed to ensure.
AI is used as a support tool — never a replacement for your voice. It helps you brainstorm, organise, and polish without taking over. I’ll show you exactly how to use it wisely so your book sounds like you — authentic, professional, and powerful.
Perfect — that’s where we start. In the program, we’ll pull your IP out of your head and shape it into a clear, teachable framework. By the time you’ve finished, you’ll not only have a book but also a structured methodology you can use in programs, workshops, and beyond.
If you’re a coach, consultant, or expert with real results, you already have everything you need. The only thing missing is structure, accountability, and a proven system. That’s what I provide. You bring the brilliance — I help you package it into a book that works for you.
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